• Running

    You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: toolkit

Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong

By Greg | Published: November 24, 2009
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Posted in Marketing, Parenting, Strategy | Also tagged , | 4 Comments

Application Success Profiles – A Powerful and Flexible Marketing Tool

By Greg | Published: November 19, 2009
This is a marketing tool I have developed to quickly convey successful applications to help build credibility at new accounts. The tool focuses on the value the solution brought to a customer, and it is quick and easy to create. They are a great tool to populate an application-focused section of a website or industry-specific presentations, as well as creating opportunities for published articles.
Posted in Marketing | Also tagged , | Leave a comment