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Tag Archives: toolkit
Strategic Pricing Using Value Equivalence Lines
To improve on your outdated cost-plus pricing approach, consider developing and using Value Equivalence Lines (VELs) to help set you positioning and pricing strategies in a given market.
Mitigating Strategic, Operational, and Organizational Business Risk
In a series of three posts, Jeff Davis proposes several processes to use to help you understand and mitigate strategic, operational, and organizational risk in your business.
Posted in Leadership, Strategy Also tagged career, Leadership, Marketing, organization, Strategy Leave a comment
Market Segmentation for Electric Vehicles
Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive producers.
A Market Segmentation Example
After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings.
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Successfully Selling Through a Price Increase