Cogitation
\ˌkä-jə-ˈtā-shən\
1. the act of meditation or contemplation.
2. the faculty of thinking.
3. a thought; a design or plan.-
Cogitations Past
- Successfully Selling Through a Price Increase
- Innovation in Aftermarket Offerings for Industrial Marketers
- Book Review – Beating the Commodity Trap
- Seven Leadership Lessons from the Marathon
- Strategic Pricing Using Value Equivalence Lines
- To Run or Not to Run? There is No Question
- Spreading More Crumbs of Cogitation
Impulsive CogitationCommon Cogitations
advice aftermarket autism automotive blogging branding career communications development economics engineering entrepreneurship environment fitness government gtd health industrial Leadership marathon Marketing negotiation organization Parenting pricing Productivity profitability Running sales Strategy toolkit training travelCogitation on Location
Greg Strosaker is at home in Cleveland and has planned a trip to Chicago from September 2010 to September 2010.
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Tag Archives: sales
Innovation in Aftermarket Offerings for Industrial Marketers
Often the most profitable, yet most neglected, portion of an industrial equipment company’s portfolio is its range of aftermarket solutions, such as replacement parts and repair services. Typically a captive market, aftermarket parts and services offer significant profit margin potential, yet the attitude most often in place at industrial equipment firms is that such sales “just happen” and there is not much that can be done to influence them. This attitude overlooks the great improvement that even a small increase in aftermarket sales can provide to the bottom line.
Posted in Marketing, Strategy Also tagged aftermarket, industrial, Marketing, profitability, Strategy Leave a comment
Strategic Pricing Using Value Equivalence Lines
To improve on your outdated cost-plus pricing approach, consider developing and using Value Equivalence Lines (VELs) to help set you positioning and pricing strategies in a given market.
7 Steps to Prepare an Engineer for a Sales Call
While many engineers have a natural capability to work with customers, some need help in this process. Here's seven steps to help an engineer contribute to a successful sales call.

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Successfully Selling Through a Price Increase