Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: negotiation

Successfully Selling Through a Price Increase

By Greg | Published: July 14, 2010

Increasing prices is a necessary but challenging part of successfully managing a product line of business. Once you've made the determination to increase prices, these tips can help you achieve buy-in on new pricing agreements with your customers.