Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: Marketing

Trade Show Strategies for Industrial Marketers – Go Niche, Go Big, or Stay Home

By Greg | Published: November 10, 2009

Far from being relics of a bygone area, trade shows are still an important part of the marketing mix for most industrial companies. Most companies do a poor job of planning and preparing for shows, and thus see a poor ROI. Here are five tips, from selecting shows to promoting your presence, that can help you maximize your results.

Are Starbucks’ Big Gambles Paying Off? Too Early to Tell, but Reasons to be Encouraged

By Greg | Published: November 7, 2009

Starbucks’ actions on opening 15th Ave. Coffee and Tea and introducing Via instant coffee may have looked like gambles, but early signs are encouraging, and there is a lot that was done right with the experiments. The threat of cannibalization to their in-store experience is pretty minimal, and the margins on the Via brand are worth the slight risk.

Posted in Marketing, Strategy | Also tagged Leadership, Strategy | 1 Comment

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About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.