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Tag Archives: Marketing
A Market Segmentation Example
After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings.
Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Application Success Profiles – A Powerful and Flexible Marketing Tool
This is a marketing tool I have developed to quickly convey successful applications to help build credibility at new accounts. The tool focuses on the value the solution brought to a customer, and it is quick and easy to create. They are a great tool to populate an application-focused section of a website or industry-specific presentations, as well as creating opportunities for published articles.
The 10 Natural Laws of Blogging: Observations from a Novice
A full 5 posts into my blogging career (OK, maybe "hobby" is a better word), here are the 10 lessons I have learned. Therefore, they must be "natural laws", unbreakable no matter what the effort. I am sure at least 3 of them are wrong, and I've missed another 5 or more. Please feel free to add or challenge as you see fit.
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Market Segmentation for Electric Vehicles