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Tag Archives: Marketing
10 Ways to Extend your Brand with Industrial Customers
Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial markets.
Cogitation across the Nation
Links to recent guest posts on marketing in small businesses and startups, trade show planning, using Outlook for task management, and planning your work/life strategy.
Posted in Marketing, Productivity Also tagged blogging, career, development, Productivity 4 Comments
7 Steps to Prepare an Engineer for a Sales Call
While many engineers have a natural capability to work with customers, some need help in this process. Here's seven steps to help an engineer contribute to a successful sales call.
Market Segmentation for Electric Vehicles
Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive producers.
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Mitigating Strategic, Operational, and Organizational Business Risk