Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: Marketing

Spreading More Crumbs of Cogitation

By Greg | Published: March 26, 2010

In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.

Posted in Leadership, Marketing, Strategy | Also tagged branding, communications, economics, entrepreneurship, industrial, Leadership, Strategy | Leave a comment

Mitigating Strategic, Operational, and Organizational Business Risk

By Greg | Published: March 21, 2010

In a series of three posts, Jeff Davis proposes several processes to use to help you understand and mitigate strategic, operational, and organizational risk in your business.

Posted in Leadership, Strategy | Also tagged career, Leadership, organization, Strategy, toolkit | Leave a comment

10 Ways to Extend your Brand with Industrial Customers

By Greg | Published: March 10, 2010

Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial markets.

Posted in Marketing | Also tagged branding, communications, industrial | 1 Comment

Cogitation across the Nation

By Greg | Published: February 25, 2010

Links to recent guest posts on marketing in small businesses and startups, trade show planning, using Outlook for task management, and planning your work/life strategy.

Posted in Marketing, Productivity | Also tagged blogging, career, development, Productivity | 4 Comments

7 Steps to Prepare an Engineer for a Sales Call

By Greg | Published: January 29, 2010

While many engineers have a natural capability to work with customers, some need help in this process. Here’s seven steps to help an engineer contribute to a successful sales call.

Posted in Marketing | Also tagged advice, engineering, Leadership, organization, sales | 6 Comments

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About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.