Impulsive CogitationDisclosure Policy
Tag Archives: Leadership
Market Segmentation for Electric Vehicles
Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive producers.
Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Leading from the Trenches – 5 + 2 Tips for Standing Out on Any Project
Taking basic steps such as being prepared for a meeting and working to achieve team consensus, plus speaking up at team gatherings and acting as the occasional contrarian, allows you to display your leadership talents as an individual contributor on a project.
Twitter
Facebook
LinkedIn
Posterous
Developing a Tolerance for Ambiguity