03-10-10 8:44PM
5.01 mi in 32:10 (06:25 min/mi)Demonstrating good business sense or orientation is a key leadership skill. While it may be a natural talent, there are steps you can take to further develop this capability. Here are four investments you can make in your career to help you build a better business [...]
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Your Thinker: Suffering from racing mind syndrome.
VP-Marketing at an industrial capital equipment company.
Dad to 3 boys 6 and under, oldest is autistic.
Hubby to rock star pediatrician.
Ex and future marathoner.
Amateur economist.
Unrepentant beer snob.
Aspiring sommelier.
Lifelong NE Ohioan, now live near Cleveland.
Fascinated by technology and the interwebs.
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While many engineers have a natural capability to work with customers, some need help in this process. Here’s seven steps to help an engineer contribute to a successful sales [...] Displaying a tolerance for ambiguity is a critical skill for leaders today. These tips help you develop this capability and apply it in the face of the high degree of market and job uncertainty you likely face in this, the Great [...] Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive [...] As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value [...] |
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