Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: innovation

Nike and the Minimalist Running Movement

By Greg | Published: August 16, 2010

The needle is moving quickly on footwear preferences for runners, from "full support" towards "barefoot"

The running shoe market is undergoing an upheaval in which customer preference and scientific evidence is turning against all existing paradigms regarding the design of shoes. It will be interesting to watch the reactions of the companies in the market, most specifically Nike, the leader, who has taken promising first steps in taking advantage of the “minimalist” movement.

Posted in Running, Strategy | Also tagged health, marathon, Marketing, Running, Strategy | 1 Comment

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About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.