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    You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: industrial

Innovation in Aftermarket Offerings for Industrial Marketers

By Greg | Published: June 25, 2010
You may wish to make your spare part kit a little better organized than this (Photo used under Creative Commons License: http://www.flickr.com/photos/coweater/ / CC BY-SA 2.0)

Often the most profitable, yet most neglected, portion of an industrial equipment company’s portfolio is its range of aftermarket solutions, such as replacement parts and repair services. Typically a captive market, aftermarket parts and services offer significant profit margin potential, yet the attitude most often in place at industrial equipment firms is that such sales “just happen” and there is not much that can be done to influence them. This attitude overlooks the great improvement that even a small increase in aftermarket sales can provide to the bottom line.

Posted in Marketing, Strategy | Also tagged , , , , | 1 Comment

Spreading More Crumbs of Cogitation

By Greg | Published: March 26, 2010

In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.

Posted in Leadership, Marketing, Strategy | Also tagged , , , , , , | Leave a comment

10 Ways to Extend your Brand with Industrial Customers

By Greg | Published: March 10, 2010

Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial markets.

Posted in Marketing | Also tagged , , | 1 Comment