While many engineers have a natural capability to work with customers, some need help in this process. Here’s seven steps to help an engineer contribute to a successful sales call.
Cogitation
\ˌkä-jə-ˈtā-shən\
1. the act of meditation or contemplation.
2. the faculty of thinking.
3. a thought; a design or plan.-
Cogitations Past
- Nike and the Minimalist Running Movement
- Successfully Selling Through a Price Increase
- Innovation in Aftermarket Offerings for Industrial Marketers
- Book Review – Beating the Commodity Trap
- Seven Leadership Lessons from the Marathon
- Strategic Pricing Using Value Equivalence Lines
- To Run or Not to Run? There is No Question
Common Cogitations
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