Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: economics

Book Review – Beating the Commodity Trap

By Greg | Published: May 26, 2010

Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power provides some outstanding advice and case studies on using value equivalence lines (or price-benefit lines) to understand pricing dynamics in your industry and craft strategies to respond to commoditization pressures.

Posted in Marketing | Also tagged Marketing, pricing, Strategy | 5 Comments

Spreading More Crumbs of Cogitation

By Greg | Published: March 26, 2010

In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.

Posted in Leadership, Marketing, Strategy | Also tagged branding, communications, entrepreneurship, industrial, Leadership, Marketing, Strategy | Leave a comment

Subscribe
- Site RSS Feed
About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.
Search