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Tag Archives: communications
10 Ways to Extend your Brand with Industrial Customers
Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial markets.
Application Success Profiles – A Powerful and Flexible Marketing Tool
This is a marketing tool I have developed to quickly convey successful applications to help build credibility at new accounts. The tool focuses on the value the solution brought to a customer, and it is quick and easy to create. They are a great tool to populate an application-focused section of a website or industry-specific presentations, as well as creating opportunities for published articles.
Trade Show Strategies for Industrial Marketers – Go Niche, Go Big, or Stay Home
Far from being relics of a bygone area, trade shows are still an important part of the marketing mix for most industrial companies. Most companies do a poor job of planning and preparing for shows, and thus see a poor ROI. Here are five tips, from selecting shows to promoting your presence, that can help you maximize your results.
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