Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like GE and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Tag Archives: automotive

Market Segmentation for Electric Vehicles

By Greg | Published: December 17, 2009

Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive producers.

Posted in Marketing | Also tagged Leadership, Marketing, Strategy, toolkit | Leave a comment

Subscribe
- Site RSS Feed
About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.
Search