Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like Nike and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Site Map

BLOG SITEMAP:
Posts (30)
   1.  Nike and the Minimalist Running Movement
   2.  Successfully Selling Through a Price Increase
   3.  Innovation in Aftermarket Offerings for Industrial Marketers
   4.  Book Review – Beating the Commodity Trap
   5.  Seven Leadership Lessons from the Marathon
   6.  Strategic Pricing Using Value Equivalence Lines
   7.  To Run or Not to Run? There is No Question
   8.  Spreading More Crumbs of Cogitation
   9.  Mitigating Strategic, Operational, and Organizational Business Risk
   10.  10 Ways to Extend your Brand with Industrial Customers
   11.  Cogitation across the Nation
   12.  Tweaking GTD for Better Weekly Task Prioritization
   13.  Building a Better Business Sense
   14.  7 Steps to Prepare an Engineer for a Sales Call
   15.  Developing Good Sleep Habits in Autistic Children
   16.  Developing a Tolerance for Ambiguity
   17.  A Marathon Training Schedule for Advanced Runners
   18.  Market Segmentation for Electric Vehicles
   19.  The Running Manifesto
   20.  A Market Segmentation Example
   21.  Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
   22.  Running while Traveling – A Great Way to Learn about an Area, if You Plan Ahead
   23.  Application Success Profiles – A Powerful and Flexible Marketing Tool
   24.  Why the US Chamber of Commerce should Stand Firm on their Cap and Trade Position
   25.  The 10 Natural Laws of Blogging: Observations from a Novice
   26.  A Basement Playroom to Ward off Winter Blues for Children with Autism (Featured Workspace?)
   27.  Trade Show Strategies for Industrial Marketers – Go Niche, Go Big, or Stay Home
   28.  Leading from the Trenches – 5 + 2 Tips for Standing Out on Any Project
   29.  Are Starbucks’ Big Gambles Paying Off? Too Early to Tell, but Reasons to be Encouraged
   30.  Why All the Clichés about Luck are True, and How to Be One of the Lucky Ones

Page 1

Please also see the Predawn Runner Site Map.