Impulsive CogitationDisclosure Policy
Category Archives: Strategy
A Market Segmentation Example
After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings.
Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Why the US Chamber of Commerce should Stand Firm on their Cap and Trade Position
The US Chamber of Commerce, which has come under pressure and lost some larger business members due to its position on cap and trade, is right to insist that such legislation be created through Congress and not directly by the EPA. Apple, Nike, and GE are acting short-sightedly in their criticism of the Chamber's position.
Twitter
Facebook
LinkedIn
Posterous
Building a Better Business Sense