Cogitation
\ˌkä-jə-ˈtā-shən\
1. the act of meditation or contemplation.
2. the faculty of thinking.
3. a thought; a design or plan.-
Cogitations Past
- Nike and the Minimalist Running Movement
- Successfully Selling Through a Price Increase
- Innovation in Aftermarket Offerings for Industrial Marketers
- Book Review – Beating the Commodity Trap
- Seven Leadership Lessons from the Marathon
- Strategic Pricing Using Value Equivalence Lines
- To Run or Not to Run? There is No Question
Impulsive CogitationCommon Cogitations
advice aftermarket autism automotive blogging branding career communications development economics engineering entrepreneurship environment fitness government gtd health industrial innovation Leadership marathon Marketing negotiation organization Parenting pricing Productivity profitability Running sales Strategy toolkit training travelCogitation on Location
Greg Strosaker is at home in Cleveland.
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Category Archives: Strategy
A Market Segmentation Example
After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings.
Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Why the US Chamber of Commerce should Stand Firm on their Cap and Trade Position
The US Chamber of Commerce, which has come under pressure and lost some larger business members due to its position on cap and trade, is right to insist that such legislation be created through Congress and not directly by the EPA. Apple, Nike, and GE are acting short-sightedly in their criticism of the Chamber's position.

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