03-10-10 8:44PM
5.01 mi in 32:10 (06:25 min/mi)Demonstrating good business sense or orientation is a key leadership skill. While it may be a natural talent, there are steps you can take to further develop this capability. Here are four investments you can make in your career to help you build a better business [...]
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Your Thinker: Suffering from racing mind syndrome.
VP-Marketing at an industrial capital equipment company.
Dad to 3 boys 6 and under, oldest is autistic.
Hubby to rock star pediatrician.
Ex and future marathoner.
Amateur economist.
Unrepentant beer snob.
Aspiring sommelier.
Lifelong NE Ohioan, now live near Cleveland.
Fascinated by technology and the interwebs.
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After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing [...] As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value [...] The US Chamber of Commerce, which has come under pressure and lost some larger business members due to its position on cap and trade, is right to insist that such legislation be created through Congress and not directly by the EPA. Apple, Nike, and GE are acting short-sightedly in their criticism of the Chamber’s [...] Starbucks’ actions on opening 15th Ave. Coffee and Tea and introducing Via instant coffee may have looked like gambles, but early signs are encouraging, and there is a lot that was done right with the experiments. The threat of cannibalization to their in-store experience is pretty minimal, and the margins on the Via brand are worth the slight [...] |
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