Impulsive CogitationDisclosure Policy
Category Archives: Strategy
Innovation in Aftermarket Offerings for Industrial Marketers
Often the most profitable, yet most neglected, portion of an industrial equipment company’s portfolio is its range of aftermarket solutions, such as replacement parts and repair services. Typically a captive market, aftermarket parts and services offer significant profit margin potential, yet the attitude most often in place at industrial equipment firms is that such sales “just happen” and there is not much that can be done to influence them. This attitude overlooks the great improvement that even a small increase in aftermarket sales can provide to the bottom line.
Also posted in Marketing Tagged aftermarket, industrial, Marketing, profitability, sales, Strategy Leave a comment
Spreading More Crumbs of Cogitation
In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.
Also posted in Leadership, Marketing Tagged branding, communications, economics, entrepreneurship, industrial, Leadership, Marketing, Strategy Leave a comment
Mitigating Strategic, Operational, and Organizational Business Risk
In a series of three posts, Jeff Davis proposes several processes to use to help you understand and mitigate strategic, operational, and organizational risk in your business.
Also posted in Leadership Tagged career, Leadership, Marketing, organization, Strategy, toolkit Leave a comment
Building a Better Business Sense
Demonstrating good business sense or orientation is a key leadership skill. While it may be a natural talent, there are steps you can take to further develop this capability. Here are four investments you can make in your career to help you build a better business sense.
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Successfully Selling Through a Price Increase