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Category Archives: Parenting
Market Segmentation for Industrial Marketers – Why You’re Probably Doing it Wrong
As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
A Basement Playroom to Ward off Winter Blues for Children with Autism (Featured Workspace?)
Seasonal shifts can be challenging for children with autism. Our son had a meltdown last year after returning from vacation and having to cope with the Cleveland winter. We have thus prepared our basement to be as much like an outdoor play area as possible, in preparation for the upcoming winter. Here are some of the items we have included.
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Developing Good Sleep Habits in Autistic Children