As a marketer, you are undoubtedly familiar with the concept of market segmentation, where you divide your market into identifiable customer groups to improve your targeting. A key concept for proper market segmentation is that customers should be grouped by values (needs and wants) and the behaviors these values drive. It is important not to confuse segmentation with classification, where customers are grouped by characteristics which are not necessarily predictive of how they will respond to a specific value proposition.
Cogitation
\ˌkä-jə-ˈtā-shən\
1. the act of meditation or contemplation.
2. the faculty of thinking.
3. a thought; a design or plan.-
Cogitations Past
- Nike and the Minimalist Running Movement
- Successfully Selling Through a Price Increase
- Innovation in Aftermarket Offerings for Industrial Marketers
- Book Review – Beating the Commodity Trap
- Seven Leadership Lessons from the Marathon
- Strategic Pricing Using Value Equivalence Lines
- To Run or Not to Run? There is No Question
Common Cogitations
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