Impulsive CogitationDisclosure Policy
Category Archives: Marketing
Cogitation across the Nation
Links to recent guest posts on marketing in small businesses and startups, trade show planning, using Outlook for task management, and planning your work/life strategy.
Also posted in Productivity Tagged blogging, career, development, Marketing, Productivity 4 Comments
7 Steps to Prepare an Engineer for a Sales Call
While many engineers have a natural capability to work with customers, some need help in this process. Here's seven steps to help an engineer contribute to a successful sales call.
Posted in Marketing Tagged advice, engineering, Leadership, Marketing, organization, sales 6 Comments
Market Segmentation for Electric Vehicles
Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive producers.
A Market Segmentation Example
After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing offerings.
Twitter
Facebook
LinkedIn
Posterous
10 Ways to Extend your Brand with Industrial Customers