03-10-10 8:44PM
5.01 mi in 32:10 (06:25 min/mi)Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial [...]
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Your Thinker: Suffering from racing mind syndrome.
VP-Marketing at an industrial capital equipment company.
Dad to 3 boys 6 and under, oldest is autistic.
Hubby to rock star pediatrician.
Ex and future marathoner.
Amateur economist.
Unrepentant beer snob.
Aspiring sommelier.
Lifelong NE Ohioan, now live near Cleveland.
Fascinated by technology and the interwebs.
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Links to recent guest posts on marketing in small businesses and startups, trade show planning, using Outlook for task management, and planning your work/life [...] While many engineers have a natural capability to work with customers, some need help in this process. Here’s seven steps to help an engineer contribute to a successful sales [...] Understanding the segmentation of the automotive market by customer behavior and vehicle usage patterns is going to be critical in designing electric vehicles with the appropriate price and performance (in terms of battery range) for success. Nick Hodson and John Newman of McKinsey recently published an article with a first-pass segmentation that points out some opportunities for differentiation by automotive [...] After laying out the differences between market segmentation and classification in a previous blog post, this follow-up post provides an example of how segmentation was used to target growth for a new product by selecting customers for whom it had the greatest value proposition, allowing it to be priced at a significant premium to existing [...] |
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