Marketing Toolkit

As a marketer or product manager, you can find useful approaches on market segmentation, strategic pricing, and other topics using the toolkit tag.

Leadership and Strategy

In addition to content on developing key leadership competencies such as building a tolerance for ambiguity, you can find strategy case studies looking at companies like GE and Starbucks.

Running

You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Category Archives: Leadership

Seven Leadership Lessons from the Marathon

By Greg | Published: May 20, 2010

One’s approach to their personal hobbies says a lot about their approach to professional pursuits and passions. Here are seven lessons from training for a marathon that apply to leadership development.

Also posted in Running | Tagged career, development, Leadership, marathon, Running, training | 8 Comments

Spreading More Crumbs of Cogitation

By Greg | Published: March 26, 2010

In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.

Also posted in Marketing, Strategy | Tagged branding, communications, economics, entrepreneurship, industrial, Leadership, Marketing, Strategy | Leave a comment

Mitigating Strategic, Operational, and Organizational Business Risk

By Greg | Published: March 21, 2010

In a series of three posts, Jeff Davis proposes several processes to use to help you understand and mitigate strategic, operational, and organizational risk in your business.

Also posted in Strategy | Tagged career, Leadership, Marketing, organization, Strategy, toolkit | Leave a comment

Building a Better Business Sense

By Greg | Published: February 16, 2010

Demonstrating good business sense or orientation is a key leadership skill. While it may be a natural talent, there are steps you can take to further develop this capability. Here are four investments you can make in your career to help you build a better business sense.

Also posted in Strategy | Tagged career, Leadership, organization, Strategy, training | 10 Comments

Developing a Tolerance for Ambiguity

By Greg | Published: January 14, 2010

Displaying a tolerance for ambiguity is a critical skill for leaders today. These tips help you develop this capability and apply it in the face of the high degree of market and job uncertainty you likely face in this, the Great Ambiguity.

Posted in Leadership | Tagged career, development, Leadership | 9 Comments

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About the Author

Hi, I'm Greg Strosaker, an innovative marketing executive and business leader, father to three boys (one with autism), accomplished marathon runner, husband to a pediatrician, amateur economist, and downright aspiring sommelier. Welcome to my state of Constant Cogitation.
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