• Running

    You can learn a lot about how people approach their careers by looking at how they approach their hobbies. Running is such an important part of my life that I have created a separate blog for it, Predawn Runner. Whether you are recreational or competitive, I welcome you to join me there in discussing how we fit running into an already-full life.

Author Archives: Greg

Strategic Pricing Using Value Equivalence Lines

By Greg | Published: April 15, 2010

To improve on your outdated cost-plus pricing approach, consider developing and using Value Equivalence Lines (VELs) to help set you positioning and pricing strategies in a given market.

Posted in Marketing | Tagged , , , , | 7 Comments

To Run or Not to Run? There is No Question

By Greg | Published: April 6, 2010

I don’t normally write personal posts, as this is more of a “how to” blog. But today marks the anniversary of a decision that changed my life, so I’m making an exception in the hope that someone finds some inspiration and decides to re-dedicate themselves to their passion. My passion is running, and the reason I’m writing about it now is that today marks the one year anniversary of my return to the sport.

Posted in Running | Tagged , , , , | 11 Comments

Spreading More Crumbs of Cogitation

By Greg | Published: March 26, 2010

In recent guest posts on other blogs, I discuss why Six Sigma is a bad idea for startups, how to extend your brand presence at trade shows, the impact of demographics on business, and leadership tips from Jack Welch.

Posted in Leadership, Marketing, Strategy | Tagged , , , , , , , | Leave a comment

Mitigating Strategic, Operational, and Organizational Business Risk

By Greg | Published: March 21, 2010

In a series of three posts, Jeff Davis proposes several processes to use to help you understand and mitigate strategic, operational, and organizational risk in your business.

Posted in Leadership, Strategy | Tagged , , , , , | Leave a comment

10 Ways to Extend your Brand with Industrial Customers

By Greg | Published: March 10, 2010

Disney has mastered the art of extending the brand experience for its customers. Here are 10 ways you can replicate the magic in your more industrial markets.

Posted in Marketing | Tagged , , , | 1 Comment