Comments on: Strategic Pricing Using Value Equivalence Lines http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/?utm_source=rss&utm_medium=rss&utm_campaign=strategic-pricing-equivalence-lines Greg Strosaker on leadership, marketing, strategy, productivity, parenting autism, and running Thu, 19 Jan 2012 15:47:12 +0000 hourly 1 By: moncler http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-154 moncler Wed, 15 Sep 2010 08:49:00 +0000 http://gregstrosaker.com/?p=215#comment-154 Strategic Pricing it;s hard to understand Strategic Pricing it;s hard to understand

]]> By: Marc Accetta http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-148 Marc Accetta Thu, 05 Aug 2010 11:33:22 +0000 http://gregstrosaker.com/?p=215#comment-148 Your post made me think of exploring new things in my managerial strategies. Somehow I think I should implement the changes no matter how hard it is. Your post made me think of exploring new things in my managerial strategies. Somehow I think I should implement the changes no matter how hard it is.

]]> By: Greg Strosaker http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-123 Greg Strosaker Fri, 16 Apr 2010 19:00:17 +0000 http://gregstrosaker.com/?p=215#comment-123 Jim, thanks for your comment and I recognize this one's a bit lengthy, but I'm particularly passionate about pricing as I view it as both critical and misunderstood. Services are a special challenge, and the "cost-plus" mentality is often even harder to break as pricing is typically set by hours x hourly rates, and many clients are smart enough to estimate how long something should take. There are some companies in marketing and legal services that are implementing more fixed-fee models (a certain price for a press release, or for a patent filing, for example) and in this case the VEL approach may help set pricing.<br><br>Another new model emerging include fee for performance (for example, a marketing agency charging per lead they develop). Technology can play a role in supporting more advanced pricing models as well, by being able to generate real time feedback on usage of an asset or results of a campaign.<br><br>And I think your last comment is very typical - in many cases, the first price asked for can and should be higher. Any time someone accepts the first offer, you have to realize that you probably left money on the table. Jim, thanks for your comment and I recognize this one's a bit lengthy, but I'm particularly passionate about pricing as I view it as both critical and misunderstood. Services are a special challenge, and the “cost-plus” mentality is often even harder to break as pricing is typically set by hours x hourly rates, and many clients are smart enough to estimate how long something should take. There are some companies in marketing and legal services that are implementing more fixed-fee models (a certain price for a press release, or for a patent filing, for example) and in this case the VEL approach may help set pricing.

Another new model emerging include fee for performance (for example, a marketing agency charging per lead they develop). Technology can play a role in supporting more advanced pricing models as well, by being able to generate real time feedback on usage of an asset or results of a campaign.

And I think your last comment is very typical – in many cases, the first price asked for can and should be higher. Any time someone accepts the first offer, you have to realize that you probably left money on the table.

]]> By: Jim Matorin http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-122 Jim Matorin Fri, 16 Apr 2010 18:16:58 +0000 http://gregstrosaker.com/?p=215#comment-122 Greg: Thought provoking blog. So much material, I am going to have to circle back and re-read. You are right, when I worked in Corporate America in product managment, I did not spend that much time on pricing since being in food, it was usually dictated by competitive conditions. However, my all time favorite pricing strategy was when I worked on saltines, a story for another day. Now that I am in the service business, I use a lot of <br>psychology when it comes to pricing focused on the perceived outcome of the services provided, but I want to circle back and better understand how VEL would come into play. One thing I have learned about pricing since being on my own, once I land a project, I realize I could have asked for more. Greg: Thought provoking blog. So much material, I am going to have to circle back and re-read. You are right, when I worked in Corporate America in product managment, I did not spend that much time on pricing since being in food, it was usually dictated by competitive conditions. However, my all time favorite pricing strategy was when I worked on saltines, a story for another day. Now that I am in the service business, I use a lot of
psychology when it comes to pricing focused on the perceived outcome of the services provided, but I want to circle back and better understand how VEL would come into play. One thing I have learned about pricing since being on my own, once I land a project, I realize I could have asked for more.

]]> By: Greg Strosaker http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-92 Greg Strosaker Fri, 16 Apr 2010 15:00:17 +0000 http://gregstrosaker.com/?p=215#comment-92 Jim, thanks for your comment and I recognize this one's a bit lengthy, but I'm particularly passionate about pricing as I view it as both critical and misunderstood. Services are a special challenge, and the "cost-plus" mentality is often even harder to break as pricing is typically set by hours x hourly rates, and many clients are smart enough to estimate how long something should take. There are some companies in marketing and legal services that are implementing more fixed-fee models (a certain price for a press release, or for a patent filing, for example) and in this case the VEL approach may help set pricing.<br><br>Another new model emerging include fee for performance (for example, a marketing agency charging per lead they develop). Technology can play a role in supporting more advanced pricing models as well, by being able to generate real time feedback on usage of an asset or results of a campaign.<br><br>And I think your last comment is very typical - in many cases, the first price asked for can and should be higher. Any time someone accepts the first offer, you have to realize that you probably left money on the table. Jim, thanks for your comment and I recognize this one's a bit lengthy, but I'm particularly passionate about pricing as I view it as both critical and misunderstood. Services are a special challenge, and the “cost-plus” mentality is often even harder to break as pricing is typically set by hours x hourly rates, and many clients are smart enough to estimate how long something should take. There are some companies in marketing and legal services that are implementing more fixed-fee models (a certain price for a press release, or for a patent filing, for example) and in this case the VEL approach may help set pricing.

Another new model emerging include fee for performance (for example, a marketing agency charging per lead they develop). Technology can play a role in supporting more advanced pricing models as well, by being able to generate real time feedback on usage of an asset or results of a campaign.

And I think your last comment is very typical – in many cases, the first price asked for can and should be higher. Any time someone accepts the first offer, you have to realize that you probably left money on the table.

]]> By: Jim Matorin http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-91 Jim Matorin Fri, 16 Apr 2010 14:16:58 +0000 http://gregstrosaker.com/?p=215#comment-91 Greg: Thought provoking blog. So much material, I am going to have to circle back and re-read. You are right, when I worked in Corporate America in product managment, I did not spend that much time on pricing since being in food, it was usually dictated by competitive conditions. However, my all time favorite pricing strategy was when I worked on saltines, a story for another day. Now that I am in the service business, I use a lot of <br>psychology when it comes to pricing focused on the perceived outcome of the services provided, but I want to circle back and better understand how VEL would come into play. One thing I have learned about pricing since being on my own, once I land a project, I realize I could have asked for more. Greg: Thought provoking blog. So much material, I am going to have to circle back and re-read. You are right, when I worked in Corporate America in product managment, I did not spend that much time on pricing since being in food, it was usually dictated by competitive conditions. However, my all time favorite pricing strategy was when I worked on saltines, a story for another day. Now that I am in the service business, I use a lot of
psychology when it comes to pricing focused on the perceived outcome of the services provided, but I want to circle back and better understand how VEL would come into play. One thing I have learned about pricing since being on my own, once I land a project, I realize I could have asked for more.

]]> By: Tweets that mention Strategic Pricing Using Value Equivalence Lines | Constant Cogitation -- Topsy.com http://gregstrosaker.com/2010/04/strategic-pricing-equivalence-lines/comment-page-1/#comment-90 Tweets that mention Strategic Pricing Using Value Equivalence Lines | Constant Cogitation -- Topsy.com Fri, 16 Apr 2010 12:47:13 +0000 http://gregstrosaker.com/?p=215#comment-90 [...] This post was mentioned on Twitter by Greg Strosaker, Gagan Saxena. Gagan Saxena said: Strategic Pricing Using Value Equivalence Lines http://ow.ly/1z78d by @GAStroz << For curious minds. Heady mix of math, money & mktg. [...] [...] This post was mentioned on Twitter by Greg Strosaker, Gagan Saxena. Gagan Saxena said: Strategic Pricing Using Value Equivalence Lines http://ow.ly/1z78d by @GAStroz << For curious minds. Heady mix of math, money & mktg. [...]

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